Actions in June

A brand is a symbol, grouping of words, or logo used by individuals to distinguish their product, idea, or themselves to attract new customers or clients to use their services. A brand is a strong tool to have for your organization. A brand has the power to increase value in an organization as well as to motivate and inspire its workers to move upward towards success. The Brothers of Sigma Kappa Lambda are always looking for ways to better their chapter. Bro. Dennist Jr inquired to Bro. McClendon what was the inspiration for creating the Nelms Leadership Academy Logo. Bro. McClendon stated

“We are looking to recruit and expand our mentoring program in the Sigma Kappa Lambda chapter of Alpha Phi Alpha Fraternity, incorporated. With that, it is important to make sure we are looking at creative ways to build the brand which resulted in the foundation of our logo remodel for the Nelms Leadership academy. Additionally, as we look to the youths who march onward and upward towards the light our goal is to continue to become innovative and enhance this program. We are seeking young men who are in grades 7th-12th grade in the City of Bloomington. 

We know that these young men will start to own their leadership abilities, gain knowledgeable and valuable communication skills, become more confident, and take pride in the Nelms Leadership Academy. Moreover, we are proud of where this program is going and ultimately the logo shows some of the progression of where we are trying to go”.

The chapter is really looking forward to seeing the growth of the academy, and other branding efforts that are put into play. We will also like to thank the creative designer of the logo, Bro. Sharod Holmes. Exceptional work brother!!